On April 23, 2025, Barcelona will transform into a sea of red roses and book stalls for Sant Jordi Day — one of Catalonia’s most beloved traditions. Often called the “Catalan Valentine’s Day,” the festival beautifully combines love, culture, and community, making it a must-experience event for visitors.
What Is Sant Jordi Day?
The tradition goes back to the legend of Saint George (Sant Jordi), Catalonia’s patron saint. According to the story, he slayed a dragon to save a princess, and from the dragon’s blood bloomed a rose. Since then, roses have been a symbol of love in Catalonia.
In the 20th century, the custom of gifting books was added, aligning with UNESCO’s World Book Day. Today, couples, friends, and even colleagues exchange roses and books, celebrating both love and literature.
Check aquí mor info.
What Happens in Barcelona on April 23?
The entire city becomes a living festival:
🌹 Streets filled with roses — Thousands of flower stalls line the boulevards. Passeig de Gràcia and La Rambla are the busiest, with vibrant displays and music.
📚 Book fairs & author signings — Local and international writers sign their latest works. It’s a unique chance to meet Spanish and Catalan authors in person.
🎶 Cultural activities — Concerts, street performances, art exhibitions, and workshops take place across the city.
💌 Romantic atmosphere — It’s a day when Barcelona feels especially magical. Lovers exchange roses and books, while balconies and plazas are decorated with Catalan flags and flowers.
Travel Tips for Sant Jordi Festival 2025
- Crowds are huge — expect over 1 million people in the city center.
- Book your accommodation and transfers early to avoid last-minute stress.
- Walk the main boulevards for the full experience, but also explore quieter neighborhoods like Gràcia and Poblenou for a more local feel.
Private Transfers for Sant Jordi Day
Traffic in central Barcelona is heavily restricted during the festival. That’s why a Barcelona private transfer is the most reliable option for arriving on time and moving around comfortably:
- Traslado de aeropuerto de Barcelona — start your trip stress-free.
- Private Transfers in Barcelona — ideal for couples, families, or small groups exploring the city.
- Chauffeur service — flexible, tailored routes around the city during the event.
With a private driver, you can enjoy the atmosphere without worrying about parking, crowds, or public transport delays.
FAQ About Sant Jordi Festival
When is Sant Jordi Festival in 2025?
April 23, 2025.
Is it only celebrated in Barcelona?
It’s a Catalan tradition, but Barcelona is the heart of the celebrations.
Do tourists also take part?
Yes, everyone is welcome to exchange roses and books — it’s a great way to feel part of local culture.
Where can I buy roses and books?
Stalls are set up all across the city, especially on Passeig de Gràcia, Rambla Catalunya, and La Rambla.
How should I plan transportation?
Book your transfer in advance, as streets are crowded and taxis are scarce.