Barcelona is evolving—and it’s more inspiring than ever. Once known as a party hotspot for sun-seekers and stag groups, the city is proudly reintroducing itself as a world-class cultural capital, drawing travelers with a passion for art, architecture, and heritage.
At the heart of this movement is Barcelona Art Season, a new initiative led by Turisme de Barcelona in partnership with the city’s iconic museums. From special exhibitions to major renovations, the goal is simple: celebrate the city’s deep artistic roots and welcome travelers who come for creativity, not just cocktails..
🖼️ A City of Picasso, Miró… and You?
Barcelona was home to legends like Pablo Picasso and Joan Miró, and now their legacy is stepping into the spotlight. The campaign launched with the MiróMatisse exhibition and continues with exciting showcases including:
- “Exchanges: Miró and the United States” – Joan Miró Foundation
- “Ubü the Painter” – Picasso Museum
- “Sean Scully” – at Gaudí’s breathtaking La Pedrera
- “Zurbarán (super) Natural” – MNAC
Plus, the city is investing in the future of culture:
🎨 €100M to renovate the National Museum of Catalan Art (MNAC)
🏛️ €5M to expand the Museum of Contemporary Art of Barcelona
🌍 A Smarter, More Meaningful Way to Explore Barcelona
While other cities battle over-tourism, Barcelona is leading with vision—inviting travelers who want more from their trip: deeper experiences, longer stays, and lasting memories.
Why follow the crowds when you can follow the art?
Did you know?
📊 Cultural tourists spend 38% more and stay 22% longer than the average visitor.
📈 In 2024, average spending per tourist in Barcelona rose by 8.7%, hitting €10 billion overall.
🚗 Travel Smarter, Arrive in Style
Whether you’re coming for the art, the architecture, or the ambience—our premium transfer service is the perfect companion to your cultural journey.
- ✅ Professional drivers who know Barcelona’s museum districts
- ✅ Luxury, insured vehicles for a safe and stylish ride
- ✅ Custom drop-offs at top galleries, cultural centers, and heritage sites
Let us take you from the airport to your hotel—or directly to Miró’s front door. You relax, we navigate.
✨ It’s Time to Rediscover Barcelona
This isn’t just a new tourism campaign—it’s a cultural renaissance. The art is alive, the museums are glowing, and the city is ready to welcome respectful, curious travelers from around the world.
🖌️ Come for Miró. Stay for the soul of the city.
🚘 Book your Barcelona transfer today—and arrive ready to be inspired.